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1146 Canton St
Roswell, GA, 30075
United States


Brilliant is a whole new jewelry experience. We specialize in designing and creating exceptional custom jewelry within your budget. We love making special pieces using sentimental, family gems or selecting a diamond or gemstone that is just right for you!

Brilliant has fantastic jewelry gifts too! Bridesmaid's jewelry, children's jewelry, birthday gifts, anniversary gifts. You name it. We do it! Different. Interesting. Tasteful. Personal. 

If you're local in Roswell or nearby in Atlanta, Dunwoody, Sandy Springs, Alpharetta, East Cobb, Marietta, Johns Creek, Milton, Cumming, Smyrna or Kennesaw, stop by and get to know us at our casual and friendly studio on Canton Street in downtown Roswell, Georgia. Out of towners, get in touch to find out why we do so much work for people just like you all over the country!



Reviews, testimonials and kind words from some of our brilliant clients.

We love it! I can’t wait to show my family and see their reaction. I’ve loved having people notice it and ask about it. THANK YOU AGAIN!
— Courtney W.
I’ve already gotten a lot of compliments on the ring. I am so happy with it. Thanks so much for everything!!!
— Jessica A.
Thank you so much for redesigning pieces that had been sitting in my jewelry box for 10+ years. Not only are they gorgeous but they are now timeless pieces that I can wear and pass on to my children. I love all three so much; cannot decide which is my favorite. Thank you so much for everything including making me feel like a friend, not just a customer. We’ll be back soon!
— Megan T.
Brilliant is absolutely...well, BRILLIANT! They have such beautiful and unique pieces to suit many jewelry tastes, whether it be trendy or traditional. Excellent service to their customers as well. I am really enjoying my two pieces from here and have received numerous compliments. Thank you!
— Sara F.
Best jeweler in the area! I have a gorgeous, custom-made wedding set thanks to the talented folks at Brilliant! Jamie worked with me to design a new engagement setting for my diamond as well as a matching band. He and Katie are super easy to work with and treat customers like family! I’m so happy to have a local jeweler I can trust - and who creates such amazing pieces. Can’t stop staring at my finger. Wow.
— Sally F.
Brilliant Atlanta is top notch when it comes to Jewelry. Jamie’s designs are very unique and beautiful and he is very friendly and easy to work with. The prices are excellent. The reset for my wedding ring is gorgeous getting so many compliments on it. Highly recommend them!
— Amy P.
From the moment you walk into the door to the moment you receive a beautiful bag, everything about Brilliant makes it a unique jewelry experience. The owners, Jamie and Katie Jaffe, greet you with an unassuming smile and are patient in working with you on finding the perfect piece, regardless of budget. They really have something for everyone and if it’s not in the store, you can work with them to create it. I absolutely love my earrings that Jamie designed for me. It’s definitely worth going to grab lunch or dinner in Canton Street just so you can pop in and say hello and feel beautiful in such a beautiful and unique environment.
— Lindsay L.
I’ve been to Brilliant for so many different things, I don’t even know where to start. They reset some earrings that I received for my high school graduation (16 years ago) so that I would finally where them. Jamie also designed a necklace for me using a family diamond that was handed down to me. It’s a beautiful necklace that I wear every day. Brilliant is also full of wonderful jewelry choices ranging in price. Even when I just walk in to say hello, I almost always leave with something. I highly recommend stopping in if your on Canton St even if it’s just to say hello to the business owners.
— Rachel P.
My husband, his siblings and I had an idea to give my mother in law a personalized gift for my in laws 40th wedding anniversary. We didn’t know where to begin and went to Brilliant to ask Katie Jaffe to help. We started with a ring concept, and with family member’s input and Katie’s recommendation, it evolved into a necklace. Katie & team put together computerized images all along the way and we made multiple changes before making final decisions. A few weeks later, we received the custom necklace set with diamonds and each of the 8 grandchildren’s birthstones. Our family is thrilled with the final product and we cannot wait to present it to my mother in law on our family vacation. We can’t thank the Jaffes enough for a beautiful, personalized piece of jewelry and an effortless process.
— Noel S.
My experience with Jamie was excellent. From the moment I walked in, I was treated like a friend and never felt any pressure to buy or do more than what I wanted. I needed my wedding band fixed and he was ready with suggestions at several different price points. The band was fixed perfectly and quickly, and now looks as good as it did on the day I was married! Jamie and his wife were friendly and accommodating, and I felt like it really mattered to them that I was happy with the outcome. Their store is beautiful and they have jewelry for every budget and style. I highly recommend them to anyone looking for a good jeweler. I will certainly be going back for all future needs!
— Sarah H.
I absolutely love the bracelet - I can’t tell you how wonderful you all were to work with and to make something so beautiful and special.
— Beverly C.